Thursday 19 March 2009

Research? Count Me In!

Lately, I've been noticing the results of research, surveys and so on being published in the press - and you know what? They're getting sillier and sillier...

Here's a few examples from recent weeks: in all cases, these news items were prefixed with 'recent research has shown that...'

Kids who spend a lot of time watching TV and playing video games have a greater risk of obesity

Parents should monitor their children's web use

The current financial crisis could force poorer families to accept an inadequate diet

People who store personal data on their mobile phones are more prone to identity theft

And there are many more I've forgotten. But, as Pink Floyd would have it 'every day the paper boy brings more...' 

My point is, erm, duh? I mean isn't the above as clear as day? Does it really have to be subject of actual research? And more importantly, who the hell conducts this research, how much are they paid and where do I sign up for it because it sounds like a really easy gig!




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