Friday, 18 December 2009

Number One Or Number Two?

I should think that just about everyone who gives a damn knows about the controversy surrounding this year's Crizmuz number one: will it be Joe McElderry or Rage Against The Machine? The pro-RATM campaigners on Facebook want to make a stand against the predictability of another of 'Simon Cowell's X Factor karaoke puppets' taking the slot, but is it a point that's actually worth making?

Before the dreaded X Factor came along Crizmuz number ones were always a mix of saccharine-laden sentimental hogwash or ludicrous kiddie songs and I don't think anyone took them at all seriously apart from the record companies who were, as usual, thankful just to see their profits soar. Then, when Cowell took over, the whole thing became organised like a military operation – the X Factor final is always positioned just before Crizmuz and, after three months of intense TV exposure, the winner is generally a dead cert to take the top slot. It's sheer marketing genius; let's face it, with that kind of exposure, just about anything could be number one – and Simon Cowell says that the Facebook crowd are being 'cynical'? I would have said that it's more 'mischievous' than anything else and if the Facebook anarchists are successful then it might prove that not everyone likes being manipulated. But it will be a short-lived victory – the whole thing is set to be even larger next time around; for 2010 I hear that Cowell has his eyes on an internet campaign with an X Factor final in a stadium somewhere...

So even if this year's battle is successful, I don't think it's a winnable war, in the long term, to be honest...

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